The internet is a fickle place where videos can go viral in a matter of hours before fading back into obscurity, relegated to the depths of your dad's Facebook feed.
While few internet trends stand the test of time, some are definitely more memorable than others. And the 2010s saw a rash of memes, dance crazes and challenges that saw everyone from celebrities to politicians getting involved.
Here are seven of the decade's biggest viral hits. How many did you attempt?
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Planking (2011)
Prime Minister John Key and his son Max demonstrate the original planking form.
The beginning of the decade saw us all lying face down, arms by our sides, in the most unique locations we could think of. The origins of planking are in dispute, but it was in Australia where the craze really took off, after a 20-year-old planker made headlines for being arrested while assuming the position on the hood of a police car.
While the Aussies might have started the trend, former New Zealand Prime Minister John Key is credited with killing it. After he appeared in a photo standing over his planking son Max, the fad began to fall out of favour here.
Harlem Shake (2013)
American DJ and producer Baauer could have never envisioned that his debut single would become one of the most recognisable songs of the decade, thanks to a viral video trend. The original Harlem Shake video was created by a teenage comedian called Filthy Frank and featured a group of costumed dancers who start flailing wildly as the bass drops.
The video was replicated by everyone from sports teams to the Norwegian Army.
Ice Bucket Challenge (2014)
alsagoldenwest/ YouTube
Renee Zellweger partakes in the ALS ice bucket challenge
Unlike many internet challenges that are purely focused on racking up views, the Ice Bucket Challenge was centred around charity. Former baseball player and ALS patient Pete Frates helped popularise the challenge, which involved taking a bucket of ice water, dumping it over your head, posting the video to social media and encouraging others to do the same or make a donation towards research into the neurodegenerative disease.
Frates sadly passed away at the age of 34 this month, but his legacy lives on, as the challenge is believed to have raised more than US$220 million for ALS research.
Dabbing (2015)
Mark Kolbe/GETTY IMAGES
Victoria Azarenka of Belarus celebrates with the viral 'dabbing' move during the 2016 Australian Open.
One of the most ubiquitous dance moves of the decade was dabbing, where the participant raises one arm straight to the sky while bowing their head into the crook of their bent elbow, as though muffling a sneeze. The gesture originated from the hip-hop scene in Atlanta, and rose to prominence as sports stars started to use it as a celebratory move.
The craze made global headlines again in 2017, when a singer in Saudi Arabia was arrested for dabbing during a concert. The move is banned in the conservative country, as it is considered a reference to drug use.
Mannequin Challenge (2016)
Hillary Clinton/Twitter
Democratic presidential nominee Hillary Clinton, husband Bill, and a travelling press pack take on the 'mannequin challenge' on her campaign plane.
A group of high school students in Florida were behind the biggest internet sensation of 2016 when they filmed themselves frozen like mannequins as the camera panned around them. The simple concept inspired thousands of spinoffs, which became increasingly elaborate, such as an offering from Hillary Clinton and her staffers on a plane.
Many of the Mannequin Challenge videos also featured the song Black Beatles by rap duo Rae Sremmurd, which reached number one on the Billboard Hot 100 charts thanks to its viral exposure.
Flossing (2017)
We'd all just got that hang of the dab when along came the floss, a move designed to make it look as though you're manoeuvring an invisible piece of dental floss around the lower half of your body. The move went viral after 15-year-old Russell Horning, who would become known as "Backpack Kid", performed it during a Saturday Night Live performance of Katy Perry's song Swish Swish.
The dance also featured in the 2017 video game Fortnite Battle Royale, adding to its popularity. However, Backpack Kid subsequently sued the game makers for stealing his move.
Kiki Challenge (2018)
Also known as the In My Feelings Challenge, based on the Drake song upon which it is based, the Kiki Challenge saw participants dancing alongside a moving car to the lyrics, "Kiki, do you love me?"
The craze began when internet comedian Shiggy posted a video of himself dancing to the song on Instagram, and was soon copied by a number of celebrities.
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December 30, 2019 at 07:50PM
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From planking to flossing: 7 of the biggest viral internet trends of the decade - Stuff.co.nz
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