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T-Mobile Beats Rivals in Adding Phone Subscribers - The Wall Street Journal

T-Mobile’s deal with Sprint faces an antitrust challenge from a coalition of state attorneys general. Photo: alastair pike/Agence France-Presse/Getty Images

T-Mobile US Inc. attracted a higher number of lucrative cellphone subscribers than its rivals in the third quarter even as its merger with Sprint Corp. remained in limbo.

The carrier added 754,000 net new postpaid phone customers in the September quarter.  Verizon Communications Inc. gained 444,000 such subscribers in the period while AT&T Inc. added 101,000. Postpaid customers are valuable because they pay their bills regularly at the end of the month and are less likely to switch providers.

T-Mobile’s deal to buy Sprint has received regulatory approval from the Justice Department and the Federal Communications Commission, but faces an antitrust challenge from a coalition of state attorneys general.

The states’ lawsuit, led by California and New York, has had some defections in recent weeks, with Colorado and Mississippi now supporting the deal. The suit is scheduled to go to trial Dec. 9.

The carrier expects the roughly $26 billion all-stock merger will be allowed to close in early 2020, John Legere, T-Mobile’s chief executive, said on a webcast. He wore a black leather jacket over a T-shirt bearing the merger partners’ logos. He said executives are open to and continue to have discussions with the state attorneys general involved in the suit.

“We feel very good about the conversations and where they’re headed,” whether they result in a settlement or going to trial, Mr. Legere told analysts.

The questions those states have had relate to topics such as T-Mobile’s rural build-out plans, competition and how the combined company will market in-home broadband, Mr. Legere added in an interview.

T-Mobile’s total subscriber base was 66.5 million at the end of September, including prepaid customers and excluding customers of other companies that use its network.

Both T-Mobile and Sprint have a big business selling prepaid cellphone services. T-Mobile ended the third quarter of this year with 62,000 new prepaid customers.

The company reported net income rose 9.4% to $870 million from a year earlier, while total revenue increased 2% to $11.06 billion.

The new postpaid customers came primarily from rivals as well as areas in which T-Mobile didn’t previously market its services or have full network build-out, Mike Sievert, the carrier’s chief operating officer, said in an interview.

Sprint hasn’t yet said when it will announce financial results for the three months ended in September. The No. 4 provider has been struggling to hold on to customers in the saturated and competitive U.S. wireless market.

Executives at T-Mobile have spent the past year and a half working to secure regulatory approval for the Sprint deal, which would leave the U.S. with three major providers racing to roll out new 5G networks. The deal has the blessing of T-Mobile’s parent, Deutsche Telekom AG , and SoftBank Group Corp. , Sprint’s controlling shareholder.

The companies have promised to help create a new U.S. wireless carrier by selling about nine million Sprint prepaid customers and spectrum to Dish Network Corp. In addition, T-Mobile has committed to a nationwide 5G buildout over the next several years.

T-Mobile has added millions of new subscribers in recent years by selling them lower-priced, unlimited data plans, nabbing customers from its rivals.

In August, Verizon reduced the price of its unlimited plans by about $5 a month.

U.S. wireless carriers aren’t just competing on price. They are also adding perks, such as free access to music and video streaming services.

T-Mobile began the trend in 2017 when it gave subscribers on family plans free Netflix Inc. service and now offers it to customers on its two highest tiers of unlimited plans.

Verizon said last week it would give its wireless subscribers to unlimited plans a year of free access to Disney+, a new video service that launches in coming weeks.

T-Mobile executives said it pays Netflix less than the retail cost of streaming service, but the discount isn’t very large. That cost comes out of the average revenue per user the carrier collects.

Write to Sarah Krouse at sarah.krouse@wsj.com

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