Two Brothers Bicycles in Firestone will close its brick and mortar location at the beginning of November and transform into a mobile bike repair business, according to one of its owners.
Rick Darenberg, who co-owns the shop along with his wife, Sally Darenberg, said the retail location they had been operating for over two years got to be too expensive.
“It was the economics, we can’t afford to stay here,” he said. “It’s just too expensive, and the bike shop business, for me at least, starts waning in October.”
Since opening in June of 2017, Darenberg said the shop had been playing “catch up,” and that business began lagging after each winter.
“In the summer months it’s great, but you’re playing catch up from the year before,” he said.
Don O’Connor, who owns and operates Any and All Bikes, a mobile repair and retail business in Englewood, also feels the lull in business that winter months bring.
“The one thing I’ve learned over the years is, you know, get ready for winter,” said O’Connor, who started his business in 1988. “Like, right now, I maybe had three or four customers come into the shop all day this time of the year, so everything falls off.”
He said saving and planning for the season is essential, because “it’s going to hit the pocketbook hard.”
By going mobile and eliminating rent as an expense, Darenberg feels he can still operate a successful business. Though he won’t be selling new bikes anymore, he said about 40% of his revenue came from repairs, which will be his main focus going forward.
The prospect of a mobile repair business isn’t a new one, either, for Two Brothers Bicycles. Darenberg said while waiting for their retail location to be renovated when they first started their business, they had a mobile operation.
Jose Rios, a former employee of O’Connor’s who broke out on his own and started Mobile Bike Man, named after a moniker of O’Connor’s, was in a similar predicament to Darenberg last year. Once a strictly on-the-go operation, Rios had a brick and mortar location for a while, but after rent increased, he decided to abandon it.
“It’s been the best thing I’ve done, going mobile,” he said.
Specifics like service area have yet to be nailed down for Two Brothers Bicycles, though Darenberg said he will definitely be serving the Carbon Valley area.
He has also toyed with the prospect of partnering with a large company such as Seagate or IBM to offer bicycle repairs to employees during a set time, allowing him to take care of multiple people with one trip.
Two Brothers Bicycles’ last day is Oct. 31, and will be offering a discount on the rest of its inventory.
In the future, Darenberg said he’ll enjoy opportunities he’s had to miss because of the store.
“We get requests from schools, and there was a fire department safety thing that they asked us if we wanted to participate in, and… we could not, because I’m the only one here so I didn’t want to really close the shop in order to participate,” he said. “But that’s something I really want to do.”
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October 30, 2019 at 04:38PM
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Two Brothers Bicycles in Firestone to close store, transition to mobile repair business - Longmont Times-Call
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